Why is Blogging Important for SEO?

Why blogging matters in steel letters.

We get asked this question from every single website client who works with us. Blogging is important for SEO (Search Engine Optimization) for several reasons:

Fresh Content

Fresh content: Blogging allows you to regularly update your website with fresh and relevant content. Search engines like Google prefer websites that are regularly updated with new content, which can help increase your search engine rankings.

Keyword Optimization

Keyword optimization: Blogging provides an opportunity to include keywords that you want to rank for in your content. By including these keywords in your blog posts, you are increasing the likelihood that your website will appear in search engine results for those keywords.W

Search Engine Optimization (SEO) Concept


When you create valuable and informative blog content, other websites may link back to your blog post as a source of information. Backlinks are an important factor in SEO, as they signal to search engines that your website is a credible and authoritative source of information.

Social Media Sharing

 Blogging also provides content that can be shared on social media platforms, which can drive traffic back to your website. Social media shares can also increase the visibility of your content and help it rank higher in search engine results.


Blog word on Laptop Screen

In summary, blogging is an effective way to improve your website’s SEO by providing fresh and relevant content, optimizing for keywords, generating backlinks, and increasing social media visibility.

Blogging can be time-consuming for a busy client and we have added “Investigative Blogging” an an option under our regular Monthly Maintenance Plan.  Clients provide us with a list of topics relative to their business.  We do the research, write the content, find appropriate images and post the blog.  We then create the related social media content including appropriate hashtags and post to Facebook, Instagram, Twitter, LinkedIN, and Google My Business.  If you’d like to find out more about Investigative Blogging, just give us a shout!


50 percent off Investigative Blogging May 2023

Have us create up to four (4) blogs per month on subjects of your choice for only $199 plus HST.  This is a 50% savings off our regular rate of $100 per blog.

A one-year contract is required to access this special!

Can’t wait to hear from you!  Let’s chat soon!


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