What Is Content Marketing?

creative, original paper with coffee in green cup with pen

Let’s talk about “content marketing.”  What is it?  Why is it important for your business?  What’s involved in it?  Are you able to do this?  Would you rather hire a pro?

What does “Content Marketing” mean?

In short, content marketing is a strategic approach to marketing which focuses on creating and distributing valuable, relevant and consistent content to attract new clients and, more importantly, retain current ones.  The ultimate goal of content marketing is to drive customers to use your services or purchase your products.

Why is “Content Marketing” important for your business?

Specifically, there are a few key reasons – and benefits – for businesses to use content marketing:

  • Increased sales
  • Cost savings
  • Better customers who have more loyalty

What is involved in “Content Marketing”?

The main objective is to create or manage marketing strategies, facilitate content planning as well as manage the daily or weekly creation, editing, promotion and reporting on the results of all the initiatives.

A detailed Content Marketing Plan is created to publish and promote content that meets the business needs of your company.  This plan sets dates for creating, publishing and promoting the content to your company website.

How Can We Help?

We are specialists in writing copy, blogs, newsletters and more.  We can create a special strategy that utilizes all of the facets necessary to help your business grow!  for the month of February, we are offering our Basic Content Marketing Package (Regular Price – $550 plus HST) at a 10% discount.

What’s Included?

  • 2 Social Media Posts per week (8 per month)*
  • 1 short form blog per month with 1 appropriate image (up to 500 words)
  • 1 Single image ad to run on Facebook & Instagram per month* (Client purchases the advertising)
 *Social media posts include content curation, copy and graphic design using Canva.
To purchase a one-month discounted package, check out at our Square Store.  Book a six month package and save 15% or a twelve months package and save 20%.  All prices are before HST.  A signed contract and administrative access will be required to all social media accounts.

Looking forward to working with you soon! 


Gail's first name signature in lilac colour

Leave a Reply

Your email address will not be published. Required fields are marked *