Web Dezyn Plus has learned effective strategies for finding engaging blog subjects that boost traffic, enhance SEO, and resonate with our clients’ audiences. It is imperative that your blog posts contain subjects that relate to your readers.
Selecting relevant blog subjects is crucial for driving organic traffic and enhancing search engine rankings for your business. When a blog post resonates with your audience, it can lead to higher reader retention rates, which often translates to increased return visits and shares. For example, a blog that addresses a common pain point, such as “How to Manage Stress in the Workplace,” can not only attract more readers but can also encourage them to share the information with others, further amplifying its reach.
Moreover, a well-chosen topic can establish your brand as an authority in your niche. By consistently delivering content that addresses the interests and needs of your audience, a blog can foster trust and credibility among its readers. For instance, a financial advisory blog that provides insights on investment strategies will likely be viewed as knowledgeable and reliable, thereby strengthening its position in the industry.
Google search can be an invaluable resource for discovering blog subjects. Web Dezyn Plus utilizes Google search for our blogging clients. One effective method is to explore the “People Also Ask” feature that appears in search results. This section reveals common questions related to the main query, offering a wealth of content ideas that can be directly addressed in blog posts. For example, if you search for “healthy eating,” the suggestions may include “What are the benefits of a plant-based diet?” This question can become a focused blog post that provides valuable information to readers.
Additionally, the “Searches related to” section at the bottom of Google’s results page can uncover additional topics that people are often querying alongside your primary keyword. This method not only broadens the topic scope but also helps in creating content that aligns closely with what potential readers are searching for. We use all aspects of the Google search options to find appropriate and relevant topics for our blogging clients.
Google Trends is a powerful tool for monitoring and identifying trending blog subjects. By checking the “Top Charts” section, users can access trending topics across various categories, which can inspire timely and relevant content. For instance, if a particular health trend is gaining traction, a blog could explore the benefits and challenges associated with it, tapping into the current interest.
Geographic filtering in Google Trends also allows content creators to see the popularity of topics in specific regions. This can be particularly useful for tailoring blog subjects to local audiences, enhancing local SEO efforts. For example, if a trend is popular in a specific city, writing a blog post about it can attract readers from that locality.
Conducting thorough keyword research is essential for identifying effective blog subjects. Tools like Moz’s keyword explorer provide insights into keyword difficulty scores, which help gauge competition around specific topics. For instance, if the keyword “digital marketing strategies” has a high difficulty score, a blogger might consider a more niche angle, such as “digital marketing strategies for small businesses,” to find an audience with less competition.
Another useful tool is Answer the Public, which visualizes how people phrase questions related to specific keywords. This can uncover unique content angles that may not have been initially considered. For example, instead of simply writing about “social media marketing,” a blog could address “how to leverage Instagram for small businesses,” providing targeted and engaging content.
Social media platforms serve as rich sources of inspiration for blog subjects. For example, Instagram’s Explore page showcases trending visual content that can be adapted into written blog posts. If a particular fitness trend, such as home workouts, is gaining popularity, a blog can create a post detailing workout routines that readers can do at home.
Facebook groups related to specific niches often feature discussions that highlight common challenges or interests among the target audience. By monitoring these conversations, bloggers can identify pressing issues or questions that need to be addressed, leading to relevant and engaging content.
Competitor analysis is a strategic approach to discovering popular blog subjects. By utilizing tools like Ahrefs Content Explorer, bloggers can find the most shared content within their niche. For example, if a competitor’s blog post about “10 Tips for Effective Email Marketing” is performing well, a blogger might create a post titled “10 Advanced Email Marketing Strategies,” providing additional value to readers.
Reviewing the comments section of competitors’ blogs can also reveal reader reactions and questions that are not being addressed. This information can guide content creation by filling gaps in existing topics and providing fresh perspectives.
Need some blogging help? Give us a call at 705-955-8574, fill out the form below or send me a direct e-mail at gail@webdezynplus.ca.
We have availability for three (3) new investigative blogging clients for 2025 with a 10% discount on any of our packages.
Cheers!
