The New Year is an excellent time to refresh your current website. After all, a website that appears old and outdated on any of the search engines is almost always doesn’t attract the eye of potential client. You don’t want your site to be a “dinosaur!”
It should have a fresh look and feel, with relevant, up-to-date content that will make your visitors want to come back for more. The goal is to make your site look and feel as new as the New Year itself! What would you like to achieve with your site? What do you want to do with your site? How can you help people solve problems? Who are you? Tell people why they should care Who are your competitors?
What’s the first step? Make sure that your website is ready for Search Engine Optimization! If not, then you have to go back and do that. Once you have done it, then you need to have a clear understanding of your website as it relates to SEO. You may have a basic understanding of how search engine optimization works, but if you don’t have a clear understanding of how your website works, and what can and can’t be done to improve its ranking, then you can’t make an informed decision about whether SEO is right for your business.
The next step is to make sure that the pages you have created are relevant and useful to search engines. You need to create a search strategy that will help you reach more people with fewer people. If your website is not visible in Google, then you will not be able to gain as many visitors. The search engines rely on the number of hits from the index of sites they maintain. Can you do this? Or do you need to hire Web Dezyn Plus to help you?
A bland, outdated website does not give the right impression for an upcoming, growing business. Most business owners think all they have to do is put up a website and then wait for the money to come rolling in. Unfortunately, this is not the case. What you think will bring in the customers may only tick them off and drive them away.
Surprisingly, many website owners don’t seem to care about their web image. They put up a website, never think about it again… until… their sales begin to drop off. Then, they get busy “tweaking” the site in an attempt to fix the problem. It’s at this point that the owners discover they have a real problem on their hands. Their website is so unappealing to people they are trying to reach, they cannot get a decent reading level or flow of copy with which to entice site visitors to stay and buy.
Your website needs to be easy-to-read. It should be set up so all the information is easy to find, easy to read, and easy to understand. Use a minimum amount of graphics, pictures and animation. Make sure each page has a single purpose.
Just as a FYI – In fact, a recent survey found nearly 9 out of 10 people who visit a website are influenced by its visual appeal.
Post news stories, videos, podcasts and anything else you can find that will help your customers understand and appreciate your business better. Make sure all your pages are set up to automatically rotate through the different posts you’ve made. That way, your customers will always see something new and they’ll come back often to check out what you’ve posted recently.
Let us help you start of 2022 with a “refreshed” website. Contact us or give us a call. Take advantage of our latest special, valid for the month of January 2022 only!
Book a website refresh or a brand new website between January 3 and January 31, 2022 only and we will pay the HST! This is the only time that this special will be offered this year. Give us a call or book a complementary consult today!