Do You Need Website Maintenance?

Laptop with Maintenance and tools on the screen.
Picture of Gail Kenney

Gail Kenney

The simple answer – YES!!!!!

Why?

There are so many reasons why every website owner should be doing regular maintenance (whether you do it yourself or hire a professional like Web Dezyn Plus.)  Here are out top five reasons:
  1. Security:   Regular website maintenance helps keep your site secure from hackers, malware and other security threats.  By keeping your software and plugins up-to-date, you can address security vulnerabilities and prevent potential attacks.
  2. Performance:  Regular maintenance can help you improve your website’s performance, speed and uptime.  This can enhance user experience and reduce bounce rates, which can ultimately increase conversions.
  3. Search engine optimization (SEO):  Regular website maintenance can also help with SEO efforts.  By regularly updating and refreshing content, fixing broken links, and optimizing metadata, you can improve your website’s search engine rankings and visibility.
  4. Reputation:  Your website is often the first point of contact with potential customers, clients or partners.  A well-maintained website can enhance your brand’s reputation, build trust with users and improve customer loyalty.
  5. Cost-effectiveness:  Regular website maintenance can help prevent bigger problems down the road that could require expensive repairs or redesigns.  By addressing issues early on, you can save time and money in the long run.

Overall, website maintenance is absolutely crucial for the security, performance, SEO, reputation and cost-effectiveness of your website.
Website Under Construction Error Concept

So DIY or Hire Us?

Well, that’s a decision that only you, the client, can make.  Everything depends on the complexity of your website, the frequency of updates and changes, and your available time, knowledge and resources. 

Most of our clients simply do not have the expertise to take care of their websites nor do they want to.  For example, last week, the average number of plugin updates across the board of our 30 clients was 10 each (some had a few more — some a few less).    Would they have had the time and knowledge to check all of the changes needed to keep their websites up-to-date and running smoothly?  No!  

In the 2023 world of websites, most of them are complex with a lot of pages, features and integrations like on-line shopping or bookings.  If even one piece is not handled correctly, your entire site could break and all of the work previously done would be gone.  Would you even realize that no updates should be done on your “live” site?  

This is where we come in.  We make sure that your site is always up-to-date, secure and with optimal performance.  We regularly backup everything, monitor your website analytics and make sure that all the new SEO requirements have been applied.  We keep on top of all the changes that the various search engines are implementing so that your website doesn’t get blacklisted for non-compliance.  In the long run, a dedicated website maintenance person will identify and fix any issues before they become huge and ultimately cost you more time and money.

Can’t wait to hear from you!  Let’s chat soon!

Cheers!

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